Jun 12, 2018

Benefits of using a Golang based E-commerce platform

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Business Problem

ECommerce stores though easy to setup and deploy thanks to ready to use E-commerce platforms such as Magento and Shopify, they are often riddled with many issues whenever the business tries to scale up its activities. Such ready to deploy E-commerce platforms are often faced with the following problems:

They are slow leading to various glitches on their User end which results in poor Customer Experience. Online brands which are growing exponentially cannot afford to provide poor customer experiences as that can cut down growth.

Website Page load Speed is frequently found to be slow. Brands which have an online presence cannot be hampered by something as critical as slow page load speed since clients are known to leave a site if the page does not load within 4 seconds.
Standardised features of e-commerce platforms often give the site a stale and non innovative look and feel. The features and functionalities also seem to remain same across all websites.

Most of these ready to use open source e-commerce platforms do not provide any customer insights which can help improve sales and revenue.

Technology Solution

In several instances we found Golang to be a better choice for an e-commerce platform as opposed to Magento e-commerce platform which is written in PHP. The difference in the performance arises due to the inherent differences in the two languages, PHP and Golang.

Due to its clean syntax with text-based workflow, minimalistic design, and precise language specification Golang makes maintainability of code less expensive and the development process faster. This means that the platform is up and running in no time. Major as well as minor changes can be made without an extended downtime making this platform more flexible for the user to implement modifications according to growing business needs.

The Golang e-commerce platform is best for fast page load speed due to Golangs inherent speed in performance. “Go lets you create compact data structures, avoiding unnecessary indirection. Compact data structures utilize the cache better. Better cache utilization leads to better performance.” Golang’s garbage collection process, unlike other languages, does not strain the CPU memory, again leading to a faster-performing page.

The Golang e-commerce platform is also able to handle the incoming requests faster by freeing up hardware and Network resources for users. It increases the ability of the web application to manage several concurrent requests by switching efficiently between several goroutines effectively. Golang assures Concurrency as well as Scalability, solving our Clients issue of wanting to expand their market.

When Powered by Hadoop such a platform can also provide Big Data Analytics. Some of the Predictive Analytics it can perform:

Predict customers buying pattern, by analyzing past interests
Determine the highest price a customer will pay for a product
Target recommendations and promotions for individual clients
Practice better price management for improved revenue
Reduce fraud to prevent losses
Improve supply chain management
Enhance business intelligence

Using an E-commerce platform developed using Golang can benefit a businesses customer retention scope by improving page load speed and page performance. It is an ideal choice for businesses looking to scale up their activities and wanting to enter new markets.

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Qwentic is a leading technology consulting company, engaged in offering end to end consulting services. We are technology consulting partners to several leading businesses across a diverse range of industries spanning Logistics, Healthcare, Advertisement, and E-learning. We help chart out the entire technology road map for our clients and back it up with excellent IT solutions by leveraging the power of Golang and its best development practices.

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